Minimum Requirements

Job Description :  

1. Strategy
Formulate the Companys Digital Marketing strategy
Create Brand Awareness strategy on social media channels
Plan Marketing strategies to grow online Traffic and Engagement
2. Execution
Implement and manage the ongoing company presence on social media
Run campaigns to leverage social reviews which impact influencer marketing
Achieve Targets linked to website traffic, customer retention etc.
Manage and improve online content, considering SEO and Google Analytics
Collaborate with the Sales & Marketing team
Develop engaging, creative, innovative content for regularly scheduled posts,
which enlighten audiences and promote brand-focused messages
Communicate with industry professionals and Influencers via social media to
create a strong network
Produce a consistent brand message across all social media channels
Launch optimized online adverts through Google Adwords, Facebook etc. to
increase company and brand awareness
Prepare online newsletters and promotional emails and organize their
distribution through various channels
Create a social media calendar, executes and manage
Executes and creates online seminars, webinars along with advertising for
revenue generation
3. Analytics & Reports
Prepare and manage a Digital Marketing budget
Audit and analyse Social media presence, including digital advertising cost and
returns
Analyse social media campaigns with tracking systems
Monitor and develop reports on competitor activity within social media spaces
Manages reports on revenue generated through social media activities
Competencies:
1) Strategic thinking
2) Market intelligence
3) Tech savvy
4) Achievement orientation
5) Effective communication